Small businesses have historically been slow to adopt the content marketing strategies that corporate marketers use. But as SEO has evolved significantly in recent years, it has become clear that small businesses need to include how-tos, e-books, comparison guides, and other content marketing techniques to remain competitive in the rankings.
Whether the content is created in-house or outsourced to an agency, there will be a time when creative ideas for interesting new content become scarce.
Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. For small businesses, it is difficult to stay on course, though, and ideas are tough to generate on a consistent basis. Understanding the content strategies that have worked in the past and diversifying the media by which they are created are helpful tactics for staying on course with the consistent creation of content.
When you think about using video as part of your marketing arsenal, you probably cringe a little. There’s a large part of the small business community that is still under the impression that using video for marketing purposes is very costly, and doesn’t really add value or have a high ROI. Well, we’re here to disprove this notion.
There are many ways video can increase your interactions with your target audience online, enhance your website and overall increase your sales. Taking the time to research best practices for video creation, and common SEO practices in relation to videos, can help you achieve a higher ROI and increase brand awareness. If you’re feeling less than confident with adding video to your website, or simply just don’t have the time, you should invest in assistance from a company like Cybertaries to help you achieve your marketing goals.
Thanks to social media, everyone has a voice. When people have a bad experience with a business – whether perceived or real – they can quickly take to the internet and tell the world about your brand, slinging bad reviews out into the digital world, potentially wreaking havoc on your business. How you respond can greatly affect your brand, making online reputation management a vital part of your business plan.
Online reputation management is a vital part of your business plan. Remaining transparent and sincere throughout the process will help your customers feel valued, heard and important. Focus on customer service, respond quickly to bad reviews, and offer restitution where applicable. You will likely generate loyal customers from a bad experience. This can lead to an all-around positive presence online, driven by positive reviews.
First of all, what is local search? Well simply put, it’s when people are searching online for businesses or services in a specific geographical area.
Why is it important for businesses to be visible in local searches? The simple answer is that if you want customers to find your business you need to be visible online. Online local search is the natural evolution of traditional off-line advertising in newspapers, magazines, billboards, etc. to online advertising, and let’s face it that’s where the world is moving, ONLINE!
Online local search has grown, while traditional media has declined, so let us help your business to be more visible online by optimizing your online presence through local searches.
Remember customers are looking for your business online, so make that connection with local search.