The local pages I mentioned recently changed from Google Places to Google + Local which is really an extension of Google+. Google forced 150M businesses that had a Google Places page to Google+ Local (called Google Search) to compete with Facebook. Note the incorporation of “Google +” and the new local listing tabs for local businesses can be found underneath the “Circles button” in the social site of Google+. Click on the icon that says “Local” to view more.
Mixed terminology is still in use – it’s sometimes called Google Places and other times Google Search. If you open up a search window in Google, look at the options on the left starting with Web > Images > Maps> etc. Click on More and you will see Places. The red push pins are Google Place listings.
However, if you open a Google Place listing, it now turns into a Google + account. Here are some of the changes Google made:
– Google Places were a static one page listing with address, telephone number, website, and reviews.
– The new Google Local pages are dynamic and interactive with things like Write a Review; and, is within a Google + page now. As people begin to Search more from within their Google + accounts, it becomes all the more important for a business to have a Google Local page.