Tip #1: Use social media marketing to sell your products and services
Before major social media networks made the foray into e-commerce, the selling relationship for businesses looked like this: listen, help solve problems, and make the sale. With the rise of social selling, the opportunity to connect with potential customers during the research phase got much easier with social media monitoring and social media engagement tactics. These tactics changed the game for social media marketing for small business.
Tip #2: Large networks like Twitter can improve your customer relationships
With 72% of people more likely to make a future purchase from a small business after they interact with them on Twitter, there’s no reason for companies not to be on Twitter. The key to finding success on social media is to be on the social network your customers are on—and with over 200 million active users, there’s a high chance many of your customers are on Twitter. Twitter can help your business build relationships with customers, and connect you with the businesses and communities you are interested in. Using features like advanced Twitter search and Twitter lists, building and improving customer relationships online is manageable even with a small team.
Tip #3: Social media marketing can drastically increase your reach
Facebook and Twitter advertising have made it possible for companies to increase their reach through targeted ads and sponsored messaging. Social media marketing provides businesses with an opportunity to reach customers across the world—as opposed to a more traditional advertising medium such as a billboard, which is only visible to people on a particular route in a single city.
Tip #4: A LinkedIn business page can expand your professional network
One of the most important social networks, where all businesses, big or small, should have a presence, is LinkedIn. LinkedIn allows businesses to provide authenticity and credibility of their brand through a business page that houses information covering the bases of who, what, and where of your business. It also allows small businesses to be in a space where professionals, potential investors, and customers are on. A LinkedIn company page is also a free marketing tool and if used correctly, can be an highly effective one.
Tip #5: Facebook Page can improve your business’s customer support
Providing customer support can be expensive and time-consuming. But, with social media networks like Facebook, you are provided with an outlet to effectively solve customer problems. With the availability to post on your Facebook wall or send private messages, customers can connect directly to companies if and when they have a problem or feedback.
Tip #6: Use your social media presence to manage your brand’s online reputation
Trust is an important element in obtaining customer loyalty, and one of the best ways to gain this trust is giving people easy online access to information about your company. Neglecting your social media presence is one way of losing the opportunity to gain new customers or nurture current relationships. Gain the trust of your current and potential customers by creating social media profiles like a LinkedIn company page, Facebook business Page, Twitter profile, or an Instagram account. This puts a voice (and a face) to your company, which will give people more incentive to trust your brand.
If you’re a small local business getting ready to embark on a marketing campaign, using a locally based marketing specialist can provide enormous benefits to your business. Choosing to work with someone who is local means you will be getting a marketing representative who understands the things that make both your neighborhood and your market unique, which can provide many advantages over using a large, distantly located marketing firm.
Here are the top reasons why your local, neighborhood marketing specialist is the way to go:
1. They Understand Your Market
Someone who is a part of the same local community as your business has the unique advantage of understanding what makes local residents tick, because they’re one of them. A local marketing specialist will have experiential knowledge about how news events and market trends affect your community, making them able to adapt their marketing efforts in a way that can use these local shifts in opinion to the benefit of your business.
2. They Understand Your Customers
Every market is different, often in subtle ways. The ways in which consumers shop, buy and research the businesses they use can vary not only between neighboring towns, but even between different neighborhoods in the same city. A local marketing representative will be able to understand the needs and motivations of your neighborhood and they might even be a neighbor!
3. They Know What Works and What Doesn’t in Your Area
A marketing specialist who is native to your area has seen other local businesses succeed and fail. By having a sense of the history of your industry and market, they can help you avoid the mistakes made by local businesses that came before you.
4. You Can Meet Them in Person
Technology allows people to communicate over long distances, and this is undoubtedly a good thing. But, it can’t replace the strength of the relationships you can form with a marketing partner who you can easily have a face to face chat with when needed. This also provides them with a wealth of knowledge because they can visit your place of business, interact with your customers, and use that information to better guide you.
5. They Can Create Networking Opportunities
Having a local relationship with your marketing specialist or media sales rep comes with great opportunities for networking. They’ll be able to introduce you to other business owners, or even potential customers, which can further strengthen the sense of community that working with a local can bring.
6. They’re More Available Than a National Rep
Chances are good that a local marketing professional will have fewer clients than someone working with businesses all over the country, and have stronger relationships with the ones they do have. They’ll have the time and the energy to work closely with you during every step of your marketing campaign.
7. You Improve the Local Economy
Together You’re able to provide a job to a local resident, and in turn they help you boost your sales. It’s a win/win!
8. You Strengthen the Sense of Community in Your Neighborhood
Besides the financial incentives, when you keep your marketing services as local as the rest of your business, you help to bolster the social bonds within your community, making it a better place for everyone to live.
9. They Might Even Patronize Your Business!
These people live and play in your backyard, which means they can offer you something a far off marketer never could—the insight provided by being able to interact with your business on the same level as your customers. They’re able to better understand your needs, as well as the needs of your customers, enabling them to help your business reach its true potential.